Parametric Systems
Facades, envelopes, structural systems. Where complexity requires complete algorithmic control. Where every instance is unique but related. Where manual modeling is impossible.
When Reality Gets Complex. When Traditional Tools Fail. When Math Matters.
Computational Design
Parametric modeling. Generative design. Performance optimization. Custom solutions for problems that don't have off-the-shelf answers.
WHEN YOU NEED THIS
(4 SCENARIOS)
Scenario 1:
Traditional Tools Can't Do What You Need
You need to evaluate 10,000 design variations in 4 hours instead of 4 weeks. Excel formulas aren't enough. Manual modeling is impossible. You need algorithmic generation.
We build the algorithms. We create the parameters. We automate the evaluation. You get results at decision-making speed, this will become the norm on efficiency across workflows.
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Scenario 2:
Optimization Requires Multiple Variables
You need to optimize for cost AND performance AND outcomes AND scalability simultaneously. Every choice affects every other choice. Manual optimization takes weeks and still misses better solutions.
We build optimization frameworks. We define constraints. We automate exploration. You get solutions humans couldn't find manually.
02
Scenario 3:
Fabrication Demands Precision
You need to generate fabrication files directly from design models. Every panel is unique. Manual documentation is error-prone and slow. And overall tolerances are tight.
We automate fabrication file generation. We build verification systems. Integrating with manufacturing workflows. You get buildable precision.
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Scenario 4:
Custom Tools Don't Exist
You need specific functionality that no commercial software provides. Your workflow requires custom tools. Off-the-shelf solutions don't solve your specific problem.
We build custom tools. We integrate with existing software. We create interfaces your team can use. You get exactly what you need, nothing you don't.
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APPLICATIONS
A window into what we can achieve for you
Generative Design
Space planning, layout optimization, form generation. Where exploring vast design spaces manually takes too long. Where finding better solutions requires computational exploration.
Performance Optimization
Structural efficiency, energy performance, material usage. Where multiple objectives compete. Where optimization requires simultaneous evaluation of conflicting goals.
Custom Tool Development
Plugins, scripts, standalone applications. Where commercial software doesn't solve your specific problem. Where workflow efficiency requires automation.
FAQ
1. How do you actually assess readiness?
We look at your technology stack, staff capabilities, project types, and workflows. We identify where AI creates real advantage versus where it's just hype.
Then we're honest about what you can realistically implement in what timeframe with what resources. Sometimes the answer is 'not yet' or 'not this.' We'll tell you.
2. What if we have no ai experience?
Perfect. Most of our clients don't.
We build from where you are, not where we wish you were. We don't assume knowledge you don't have. We explain without condescending. We train thoroughly.
Having no experience means no bad habits to unlearn. That's often easier than having partial knowledge.
3. Will this disrupt ongoing projects?
Pilots run alongside current work. They don't replace it.Full deployment happens at natural transition points. We design around your schedule, not ours. We're not going to derail active projects to implement new systems.
That said, change involves temporary disruption. We minimize it. But we can't fully eliminate it.
4. What results should we realistically expect?
Depends on implementation and what you're optimizing for.
Typical outcomes we've achieved:
Completely new streams of revenue
40% documentation time reduction2
5% improvement in response iteration speed
25-30% increase in win rates for firms competing on delivery speed
We'll set specific targets based on your situation during the strategy phase. We measure against those targets, not against industry benchmarks that might not apply to you.
5. What happens after 6 months?
You have working tools. Trained staff. Established workflows.
We stay available for 12 months consultation. Most clients don't need us actively after 6 months. Some discover new applications and keep us engaged. Some keep us on retainer for ongoing optimization.
The goal is independence, not dependence. We succeed when you don't need us anymore.
Bring Ideas to Life
Let’s
